A local citation is any mention of your company that appears online. This could be in a business directory, an industry website, a blog, or any other local website. Local Seo Citations can help you rank in local search results, but they are no longer a significant ranking factor. However, they are still worth considering for business promotion.
Listings on business directory websites such as Yell or Thomson Local are two examples of common citations. A complete citation should include your company’s name, address, and phone number. Local Seo Citations may or may not include a link to your website, but they are more valuable if they do.
What exactly do they do?
Citations aid in the ranking of your Google Local Pack listing (formerly known as Google+ Local map) by providing Google with credible sources of information about your company. Citations inform Google that your company exists, is legitimate, and that what you say about it is true because it can be verified by multiple sources. Providing a consistent name, address, and phone number across multiple sites is therefore critical for sending trust signals to Google.
How do they function?
When deciding whether to display your business listing to someone who has searched for the products or services you provide, Google considers a number of factors, including citation directories. One of the factors they consider is the proximity of your business to the search location.
To take advantage of local citations, you must already have a Google My Business listing that has been claimed and optimized.
Links from a trusted relevant website are one of the main ranking factors used by Google in traditional organic SEO. Text hyperlinks help Google Local Pack listings rank higher in search results.
Obtaining citations from a site with a high domain authority and traffic can help you rank higher in local search.
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